Personal Selling and Direct Marketing MCQ: Kotler’s Marketing Management - Quiz

1. Which selling approach is based on solving customer problems?

Transactional selling

Consultative selling

Persuasive selling

Hard selling

2. Which type of selling focuses on building long-term customer relationships?

Transactional selling

Relationship selling

Aggressive selling

Retail selling

3. Direct-response marketing aims to:

Build trade relationships

Generate sales leads only

Elicit an immediate customer action

Create awareness only

4. Which of the following is a major advantage of personal selling?

Mass audience reach

Low cost per contact

Easy standardization

Personalized communication and feedback

5. Direct marketing channels include all EXCEPT:

Direct mail

Television commercials

Telemarketing

Email campaigns

6. The role of a sales manager includes:

Managing production

Setting advertising rates

Recruiting, training, and motivating salespeople

Designing brand logos

7. Which of the following is a direct marketing tool?

Outdoor advertising

Catalog marketing

Radio spots

Trade shows

8. The primary goal of direct marketing is to:

Obtain an immediate customer response

Promote only through intermediaries

Build mass brand equity

Increase supplier relations

9. In personal selling, ‘prospecting’ refers to:

Designing a product

Convincing existing customers

Identifying potential customers

Setting sales targets

10. Personal selling is primarily aimed at:

Creating advertising campaigns

Generating mass brand awareness

Conducting market research

Building relationships and closing sales

Question 1 of 10