Designing and Integrated Marketing campaign in the Digital Age: Marketing Management - Quiz

1. A unified customer journey map helps marketers to:

Limit communication frequency

Identify key touchpoints across the buying process

Focus only on post-purchase behavior

Exclude digital channels

2. The ‘PESO’ model in digital marketing refers to:

Paid, Earned, Shared, Owned media

Promoted, Engaged, Sponsored, Open

Paid, External, Strategic, Organic

Personal, Ethical, Sustainable, Online

3. A core principle of IMC is:

Disconnected content strategies

Overlapping media spend

Isolated communication channels

Consistent brand messaging across multiple touchpoints

4. Which of the following represents a digital marketing tool?

Direct mailers

Search engine optimization (SEO)

Print brochures

Billboards

5. Content marketing contributes to integrated campaigns by:

Focusing on sales calls

Delivering valuable and consistent content to engage audiences

Limiting communication frequency

Replacing social media marketing

6. The primary goal of an integrated campaign is to:

Maximize media spending

Increase ad frequency only

Reduce brand identity

Create synergy between communication channels

7. The success of a digital IMC campaign depends on:

Ignoring customer data

Focusing only on visuals

Channel integration and consistent messaging

Maximizing budget allocation

8. Social media listening tools help marketers:

Increase ad spending

Replace websites

Eliminate content marketing

Monitor brand mentions and sentiment

9. Which of the following is NOT a digital touchpoint?

Trade fairs

Mobile apps

Websites

Social media

10. An integrated marketing campaign aims to:

Target only one customer segment

Deliver a consistent message across all channels

Focus only on traditional advertising

Separate online and offline marketing efforts

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