Managing Marketing Communications : Philip Kotler’s Marketing Management - Quiz

1. Which type of promotion uses contests and samples?

Direct marketing

Sales promotion

Public relations

Advertising

2. The objective of personal selling is to:

Mass advertise

Increase production

Build relationships and close sales

Minimize sales effort

3. Which media type allows precise audience targeting?

Outdoor hoardings

Radio

Television

Digital marketing

4. In IMC, the term ‘touchpoint’ refers to:

Any interaction between the customer and brand

Distribution points

Sales team evaluations

Internal team meetings

5. Which of the following best defines public relations?

Building and maintaining a positive image for the brand

Offering discounts and coupons

Creating paid advertisements

Conducting direct sales

6. Which communication tool provides immediate feedback?

Personal selling

Sponsorship

Public relations

Advertising

7. AIDA model stands for:

Analysis, Implementation, Design, Action

Awareness, Involvement, Demand, Acquisition

Attention, Insight, Demand, Awareness

Attention, Interest, Desire, Action

8. In marketing communications, ‘noise’ refers to:

High production cost

Audience engagement

The volume of media ads

Any distraction that distorts the message

9. A budget allocation method based on competitor spending is called:

Affordable method

Competitive parity method

Objective-and-task method

Percentage-of-sales method

10. Marketing communication serves as a bridge between:

Competitors and suppliers

Retailers and logistics partners

The company and its customers

Employees and investors

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