Managing Pricing and Sales Promotions : Marketing Management - Quiz

1. Which of the following is a type of business promotion?

Trade shows

Sweepstakes

Rebates

Coupons

2. Which of the following best defines price in marketing?

The sum of all values that buyers exchange for the benefits of having or using a product or service

The value sellers receive from suppliers

The total of production and distribution costs

The cost of manufacturing the product

3. Which sales promotion tool offers customers the chance to win prizes?

Premiums

Rebates

Coupons

Contests

4. Which of the following is an example of promotional pricing?

Setting prices based on customer lifetime value

Charging the same price in all markets

Using dynamic pricing software

Temporarily reducing price to boost sales

5. What is the main purpose of sales promotion?

To increase long-term loyalty

To provide immediate incentive to buy

To reduce distribution costs

To improve production efficiency

6. Which is not a factor affecting pricing decisions?

Brand positioning

Employee satisfaction

Costs

Competitors’ prices

7. A rebate is best defined as:

A discount before purchase

A long-term price reduction

A cash refund after purchase

A free sample with purchase

8. “Trade promotions” are primarily targeted at:

Retailers and wholesalers

Media agencies

Competitors

Consumers

9. The “reference price” concept refers to:

Government-mandated prices

Prices quoted by competitors

Prices derived from cost analysis

Prices customers expect to pay

10. Which pricing objective focuses on capturing market share quickly?

Market skimming pricing

Loss leader pricing

Premium pricing

Market penetration pricing

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