1. Which of the following is a key building block of the CBBE model?

2. A powerful brand enjoys all EXCEPT

3. The process of endowing products and services with the power of a brand is called

4. The ultimate goal of brand building is to achieve

5. A brand promise primarily communicates

6. The act of designing the company’s offer and image so that it occupies a distinct and valued place in the consumer’s mind is

7. The first step in building a strong brand is

8. Brand imagery reflects

9. Brand awareness consists of

10. Brand performance in Keller’s model deals with