Building Strong Brands MCQs - Quiz

1. Brand personality refers to

Product quality

Market share

Financial worth of a brand

Human traits associated with a brand

2. The ultimate goal of brand building is to achieve

Brand resonance

Brand awareness

Brand loyalty

Brand personality

3. Which component is NOT part of brand equity as per Kotler?

Brand discounts

Brand loyalty

Brand awareness

Brand associations

4. The Keller’s Brand Resonance Model is also known as

Brand Pyramid

CBBE Model

Product Value Chain

Marketing Funnel

5. A “brand mantra” is a

Trademarked product name

Tagline used for advertisements

Long-form mission statement

Short brand slogan or internal brand essence statement

6. The process of endowing products and services with the power of a brand is called

Branding

Brand management

Brand equity

Brand positioning

7. Brand imagery reflects

Retail presence

How the product performs

Product packaging

How people perceive the brand’s personality and values

8. The act of designing the company’s offer and image so that it occupies a distinct and valued place in the consumer’s mind is

Targeting

Branding

Positioning

Segmentation

9. A brand promise primarily communicates

The marketer’s intent to deliver certain benefits

Advertising tone

Competitive advantage

Price and distribution

10. Which is NOT an element of brand response?

Attitudes

Feelings

Salience

Judgments

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