1. Which of the following is a key building block of the CBBE model?

2. Brand personality refers to

3. The differential effect that brand knowledge has on consumer response to the brand’s marketing is called

4. Which component is NOT part of brand equity as per Kotler?

5. The source of brand equity lies in

6. The process of endowing products and services with the power of a brand is called

7. A brand promise primarily communicates

8. Which stage in the brand resonance model focuses on “what about you and me”?

9. Brand awareness consists of

10. Which is NOT an element of brand response?