1. Brand imagery reflects

2. Which stage in the brand resonance model focuses on “what about you and me”?

3. Which is NOT an element of brand response?

4. A “brand mantra” is a

5. Which component is NOT part of brand equity as per Kotler?

6. Brand awareness consists of

7. A brand promise primarily communicates

8. The ultimate goal of brand building is to achieve

9. A powerful brand enjoys all EXCEPT

10. The source of brand equity lies in