1. Mass marketing focuses on

2. Actionable segmentation requires

3. The first step in segmentation and targeting is

4. Differentiated marketing means

5. The process of selecting one or more segments to enter is known as

6. Market specialization strategy involves

7. Behavioral segmentation can include

8. The purpose of market segmentation is to

9. Individual marketing (one-to-one) focuses on

10. Local marketing involves