What is the main focus of socially responsible marketing?
a) Maximizing profit only
b) Balancing profit with societal welfare
c) Reducing production costs
d) Increasing market share
Answer: b) Balancing profit with societal welfare

According to Philip Kotler, socially responsible marketing emphasizes:
a) Short-term gains
b) Long-term consumer and societal welfare
c) Product-centric strategies
d) Aggressive advertising
Answer: b) Long-term consumer and societal welfare

Which of the following best defines social marketing?
a) Selling socially responsible products
b) Promoting ideas that benefit society
c) Reducing business expenses
d) Focusing only on high-profit products
Answer: b) Promoting ideas that benefit society

The societal marketing concept focuses on:
a) Company profits
b) Customer satisfaction
c) Society’s long-term interests
d) All of the above
Answer: d) All of the above

Which of the following is not part of the societal marketing concept?
a) Consumer needs
b) Company profits
c) Short-term sales goals
d) Society’s well-being
Answer: c) Short-term sales goals

What is the primary goal of socially responsible marketing?
a) Building a positive brand image
b) Supporting social causes while achieving business goals
c) Reducing marketing costs
d) Targeting luxury consumers
Answer: b) Supporting social causes while achieving business goals

Which company action reflects socially responsible marketing?
a) Greenwashing campaigns
b) Promoting sustainable products
c) Misleading advertisements
d) Ignoring environmental issues
Answer: b) Promoting sustainable products

Cause-related marketing involves:
a) Partnering with charities for mutual benefit
b) Donating products to competitors
c) Cutting production costs
d) Increasing prices for social causes
Answer: a) Partnering with charities for mutual benefit

The term ‘green marketing’ refers to:
a) Marketing environmentally safe products
b) Using green color in ads
c) Reducing advertising budgets
d) Selling to eco-friendly consumers only
Answer: a) Marketing environmentally safe products

Corporate Social Responsibility (CSR) in marketing means:
a) Increasing profits through price hikes
b) Ignoring consumer feedback
c) Taking responsibility for the company’s societal impact
d) Outsourcing social initiatives
Answer: c) Taking responsibility for the company’s societal impact

Which of the following is an example of unethical marketing?
a) Transparent labeling
b) False advertising claims
c) Eco-friendly packaging
d) Fair pricing
Answer: b) False advertising claims

A socially responsible marketer should prioritize:
a) Short-term financial performance
b) Consumer well-being and trust
c) Aggressive product placement
d) Frequent rebranding
Answer: b) Consumer well-being and trust

The ‘triple bottom line’ approach evaluates performance based on:
a) People, planet, profit
b) Price, product, promotion
c) Profit, policy, process
d) Consumer, company, competitors
Answer: a) People, planet, profit

Which of the following is a principle of ethical marketing?
a) Misrepresentation of data
b) Respect for consumer rights
c) Exploiting vulnerable consumers
d) Aggressive pricing tactics
Answer: b) Respect for consumer rights

Why do companies adopt socially responsible marketing?
a) To deceive customers
b) To gain trust and long-term loyalty
c) To increase production costs
d) To limit product diversity
Answer: b) To gain trust and long-term loyalty

Socially responsible marketing aligns most closely with which concept?
a) Profit maximization
b) Holistic marketing
c) Transactional marketing
d) Guerrilla marketing
Answer: b) Holistic marketing

Which of the following is an example of socially irresponsible marketing?
a) Targeting children with junk food ads
b) Promoting health awareness
c) Supporting recycling programs
d) Reducing plastic usage
Answer: a) Targeting children with junk food ads

What does ‘ethical consumption’ mean?
a) Buying cheap products
b) Purchasing products with positive social or environmental impact
c) Buying only imported goods
d) Ignoring product origins
Answer: b) Purchasing products with positive social or environmental impact

The societal marketing concept differs from traditional marketing because it:
a) Focuses only on profit
b) Considers long-term societal welfare
c) Ignores consumer preferences
d) Reduces product quality
Answer: b) Considers long-term societal welfare

An example of cause-related marketing is:
a) A brand donating a portion of sales to a charity
b) A company selling luxury products
c) Aggressive sales promotions
d) False eco claims
Answer: a) A brand donating a portion of sales to a charity

The concept of sustainable marketing emphasizes:
a) Long-term ecological balance
b) Maximizing short-term gains
c) Limiting social responsibilities
d) Ignoring customer satisfaction
Answer: a) Long-term ecological balance

One of the core principles of socially responsible marketing is:
a) Consumer exploitation
b) Honesty and transparency
c) Product manipulation
d) Cost reduction only
Answer: b) Honesty and transparency

A company committed to socially responsible marketing should avoid:
a) Fair trade practices
b) Misleading product packaging
c) Eco-friendly production
d) Charitable partnerships
Answer: b) Misleading product packaging

Socially responsible marketing contributes to:
a) Short-term market expansion
b) Sustainable brand growth
c) Reduced consumer loyalty
d) Declining sales performance
Answer: b) Sustainable brand growth

A key benefit of adopting socially responsible marketing is:
a) Improved brand reputation
b) Reduced product quality
c) Increased employee turnover
d) Lower market share
Answer: a) Improved brand reputation

The social responsibility pyramid by Archie Carroll includes:
a) Economic, legal, ethical, and philanthropic responsibilities
b) Financial, operational, and political responsibilities
c) Economic and environmental only
d) Ethical only
Answer: a) Economic, legal, ethical, and philanthropic responsibilities

Which of the following is an example of ethical marketing practice?
a) Disclosing full product information
b) Misleading consumers
c) Promoting harmful products
d) Manipulating pricing strategies
Answer: a) Disclosing full product information

Which term best describes marketing aimed at influencing behaviors for societal good?
a) Social marketing
b) Experiential marketing
c) Transactional marketing
d) B2B marketing
Answer: a) Social marketing

An organization practicing socially responsible marketing must ensure:
a) Environmental sustainability
b) Ignoring social obligations
c) Reducing consumer engagement
d) Eliminating ethical audits
Answer: a) Environmental sustainability

What is one ethical issue in advertising faced by marketers?
a) Truth in advertising
b) Market segmentation
c) Brand positioning
d) Product packaging
Answer: a) Truth in advertising

Which concept integrates social responsibility into marketing decisions?
a) Societal marketing concept
b) Holistic marketing
c) Transactional marketing
d) Cause-neutral marketing
Answer: a) Societal marketing concept

What is one outcome of socially irresponsible marketing?
a) Consumer distrust
b) Strong brand loyalty
c) Increased reputation
d) Ethical awareness
Answer: a) Consumer distrust

A company’s CSR communication should be:
a) Transparent and authentic
b) Exaggerated for publicity
c) Hidden from public
d) Focused only on profits
Answer: a) Transparent and authentic

Which action promotes social responsibility in product design?
a) Using recyclable materials
b) Over-packaging
c) Ignoring safety standards
d) Outsourcing low-quality parts
Answer: a) Using recyclable materials

What is the role of ethics in marketing communication?
a) Building consumer trust and credibility
b) Manipulating public perception
c) Avoiding transparency
d) Limiting information
Answer: a) Building consumer trust and credibility

Which organization characteristic supports socially responsible marketing?
a) Ethical leadership culture
b) Profit-only mindset
c) Aggressive competition
d) Short-term planning
Answer: a) Ethical leadership culture

The societal marketing concept is closely linked to:
a) Sustainable development
b) Mass marketing
c) Cost leadership
d) Market skimming
Answer: a) Sustainable development

What is ‘consumerism’ in marketing?
a) Protection of consumer rights
b) Excessive consumption
c) Price discrimination
d) Ethical trade
Answer: a) Protection of consumer rights

Socially responsible marketing helps companies:
a) Build long-term trust and loyalty
b) Manipulate customer behavior
c) Increase unethical competitiveness
d) Ignore public responsibility
Answer: a) Build long-term trust and loyalty

Which of the following is a component of sustainable marketing?
a) Customer-oriented marketing
b) Consumer exploitation
c) Product manipulation
d) Profit maximization only
Answer: a) Customer-oriented marketing

What role do consumers play in socially responsible marketing?
a) Encouraging ethical business practices
b) Supporting misleading campaigns
c) Reducing brand accountability
d) Ignoring company reputation
Answer: a) Encouraging ethical business practices

A key element in evaluating socially responsible marketing success is:
a) Customer satisfaction and trust
b) Aggressive promotions
c) High pricing strategies
d) Reduced transparency
Answer: a) Customer satisfaction and trust

Which marketing approach focuses on long-term relationships with customers and society?
a) Relationship marketing
b) Direct marketing
c) Guerrilla marketing
d) Viral marketing
Answer: a) Relationship marketing

Socially responsible marketing enhances competitiveness by:
a) Differentiating through ethical value
b) Ignoring social causes
c) Cutting operational quality
d) Misleading consumers
Answer: a) Differentiating through ethical value

Which is a core element of social responsibility in marketing?
a) Accountability
b) Manipulation
c) Deception
d) Concealment
Answer: a) Accountability

Which represents a firm’s ethical responsibility?
a) Honest communication and fair practices
b) Competitive manipulation
c) Aggressive profit orientation
d) Exploitative pricing
Answer: a) Honest communication and fair practices

What is an example of unethical pricing?
a) Predatory pricing to eliminate competitors
b) Fair trade pricing
c) Transparent cost disclosure
d) Consistent product value
Answer: a) Predatory pricing to eliminate competitors

What is the purpose of regulatory agencies in socially responsible marketing?
a) To ensure consumer protection and ethical practices
b) To promote deceptive advertising
c) To limit social causes
d) To increase sales pressure
Answer: a) To ensure consumer protection and ethical practices

What is one outcome of integrating CSR into marketing?
a) Enhanced brand loyalty and trust
b) Declining social engagement
c) Reduced innovation
d) Poor stakeholder relations
Answer: a) Enhanced brand loyalty and trust

Socially responsible marketing ultimately aims to:
a) Create shared value for business and society
b) Focus solely on business profits
c) Avoid social accountability
d) Limit consumer choice
Answer: a) Create shared value for business and society